Eric Grabowski

Eric Grabowski is the VP of Sales & Retention at Launch Labs, where he helps automotive dealers and agencies improve their business and bottom line through advanced audience data solutions. With over 30 years of experience in the automotive retail space, including leadership roles at industry-pioneering companies like DealerTrack and Autobase, Eric possesses a deep understanding of the consumer shopping journey. At Launch Labs, he works closely with clients to leverage the Ignite platform, empowering them to identify anonymous website traffic, engage unconverted shoppers, and build highly effective first-party audience strategies.