Shopper behavior has changed dramatically in the last decade. A surge in online shopping, digital advertising, and customization options means that methods for collecting shopper insight data needs to change as well.

Simple demographics information is not enough. Retailers in considered purchase categories like automotive, furniture, and major appliances need first-party data to effectively target prospective customers.

Launch Labs is modernizing shopper insight data through its Ignite audience identification platform. Know exactly who your website visitors are and serve up the content and offers most likely to make them convert.

The Old-School Approach to Shopper Insight Data

In the not so distant past, dealerships and vendors relied on demographic information to make educated guesses about shopper behavior. Nielsen data is a perfect example of this old-school approach.

Although something like [125 million homes in the U.S. have a television], Neilson surveys only a small percentage of those homes. This means that, if you’re relying on their data to target advertising, you’re using what’s called probabilistic data. In other words, you’re banking on the probability that two people who share certain demographic characteristics will also share shopping behavior.

That might be fine for broadcast television commercials. But advertising has evolved and so have your customers. Instead of guessing based on probabilities, wouldn’t you rather know exactly what your customers want and need to convert?

After all, your customers are more than age, race and gender. They’re unique people with unique needs and preferences. That’s why forward-thinking merchants are seeking out new types of shopper insight data — including real audience behavior insights.

Modern Methods: Visitor Insights Gathering

Modern technology means you don’t have to rely on broad surveys to guess at what customers want. Instead, you can build detailed customer profiles based on visitor insights.

With the right technology, you can track and create a customer profile for each visitor that comes to your site. The value of this approach is that it doesn’t rely on generalizations or assumptions. Instead, it keeps track of how real customers move through your site so you can present the offers and deals most likely to convert them.

Your customers expect a personalized approach. They want relevant content and offers. And they don’t want to fill out a form to get them. Sure, you can make guesses based on demographics data and hope at least some of those shoppers convert.

But there’s a better, more targeted way. An audience identification platform like Ignite by Launch Labs helps you meet each shopper’s unique needs at scale by giving you the specific shopper behavior information you need to build targeted and effective campaigns.

Collect First-Party Data with Ignite by Launch Labs

From the moment a visitor lands on your site, Ignite by Launch Labs starts building their unique shopper profile. There are no forms to fill out and no need to rely on third-party cookies, which are crumbling in the face of new privacy guidelines.

It’s as easy as one, two, three.

1. Ignite collects visitor information and tracks their actions.
2. You engage site visitors with targeted, personalized content and offers tailored to the specific intentions of that visitor.
3. Ignite converts site visitors into sales leads who are ready to buy.

And that’s just the beginning. Ignite can integrate with your existing CRM  to share all those insights with everyone on your sales and marketing teams. Use the first-party shopper insight data to create better SMS messages, Ads, and email campaigns.

See how Ignite by Launch Labs can help your dealership stay on the leading edge of shopper data and convert more customers. Schedule your Ignite demo today.