1st Party Direct Mail is a personalized direct mail strategy that allows you to send targeted mail to individual shoppers in real-time. Unlike traditional direct mail, which is often sent in bulk, 1st Party Direct Mail is printed and mailed within 24 hours of a shopper’s visit to your dealership’s website.
This approach can operate independently or complement your traditional direct mail campaigns, offering you a powerful way to re-engage with the 98% of website visitors who never fill out a lead form.
By delivering personalized mail to these active, in-market shoppers, you gain an additional touchpoint to influence buying decisions and earn their business—giving you the competitive edge needed in today’s market.
First-Party Direct Mail
With Ignite, gain more value from your first-party data through personalized direct mail, allowing you to send targeted mail to individual shoppers in real time.
Shops on your dealership website anonymously.
Receives a direct mail 6x11 postcard within 5 days of their website visit.
Is influenced to visit you, instead of your competitors and your staff sells them their next vehicle!
500 Piece Campaign
1500 Piece Campaign
2000 Piece Campaign
Launch Labs customers using Ignite see results like these
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Converting your website visitors into leads should be intuitive. With Ignite it is.
