Reach In-Market Buyers. Improve Campaign Performance.
The only thing better than a high-quality lead is one that comes with a set appointment.
Launch Labs In-Market Audiences help advertisers identify and reach consumers showing active purchase intent using real-time digital behavior signals.
Built from continuously refreshed behavioral data, In-Market Audiences give marketers access to high-intent shoppers that can be activated across Google Ads, Meta, TikTok, Streaming, DSPs, and Direct Mail.
Unlike traditional audience targeting that relies heavily on broad interest categories or modeled assumptions, In-Market Audiences are designed to help advertisers reach consumers showing active shopping behavior right now.
Features
Continuously Refreshed Audience Data
Audience data is refreshed daily using rolling 90-day behavioral signals to help campaigns stay aligned with current shopper activity.
Flexible Audience Creation
Build audiences using multiple in-market segments and custom geographic radiuses tailored to your business, market, and campaign goals.
Cross-Channel Audience Activation
Activate audiences across Meta, Google Ads, TikTok, Streaming, DSPs, and Direct Mail from a single workflow.
Built for Prospecting
Reach high-intent shoppers beyond your existing website visitors and customer database.
Household-Level Addressability
Audience records may include identifiers such as name, address, email, and phone when available, helping improve match rates and attribution visibility.
Better Audience Signals. Better Campaign Performance.
Reach the consumers actively researching right now, not the ones who fit a generic profile.
The Problem With Traditional Targeting
Broad platform interest groups
that lump millions of unrelated users together
Outdated purchased lists
that go stale the moment they're delivered
Historical purchase assumptions
that confuse past behavior with present intent
The result is oversized audiences, lower relevance, and limited visibility into who you're actually reaching.
How Launch Labs In-Market Audiences Work
Refreshed daily
so your targeting reflects current intent, not last quarter's activity
Built for cross-channel activation
so the same high-quality audience travels across your advertising ecosystem
Designed around active research behavior
so you're connecting with shoppers as they evaluate, not after they've decided
Our audiences are built on continuously refreshed behavioral signals, so you reach consumers who are in-market today.
