Reach In-Market Buyers. Drive Better Outcomes From Existing Spend.
Reach consumers actively showing purchase intent in real time to improve targeting, campaign efficiency, and ROI across existing marketing channels.
Real shopping behavior. Not modeled assumptions.
Continuously Refreshed Audience Data
Audience data is refreshed daily using rolling 90-day behavioral signals to help campaigns stay aligned with current shopper activity.
Flexible Audience Creation
Build audiences using multiple in-market segments and custom geographic radiuses tailored to your business, market, and campaign goals.
Cross-Channel Audience Activation
Activate audiences across Meta, Google Ads, TikTok, Streaming, DSPs, and Direct Mail from a single workflow.
Built for Prospecting
Reach high-intent shoppers beyond your existing website visitors and customer database.
Household-Level Addressability
Audience records may include identifiers such as name, address, email, and phone when available, helping improve match rates and attribution visibility.
Better Audience Signals. Better Campaign Performance.
Reach the consumers actively researching right now, not the ones who fit a generic profile.
The Problem With Traditional Targeting
Broad platform interest groups
that lump millions of unrelated users together
Outdated purchased lists
that go stale the moment they're delivered
Historical purchase assumptions
that confuse past behavior with present intent
The result is oversized audiences, lower relevance, and limited visibility into who you're actually reaching.
How Launch Labs In-Market Audiences Work
Refreshed daily
so your targeting reflects current intent, not last quarter's activity
Built for cross-channel activation
so the same high-quality audience travels across your advertising ecosystem
Designed around active research behavior
so you're connecting with shoppers as they evaluate, not after they've decided
Our audiences are built on continuously refreshed behavioral signals, so you reach consumers who are in-market today.
