Probabilistic Identity That Powers Better Outcomes
FocalGraph brings probabilistic identity resolution and session intelligence into existing stacks, transforming anonymous behavior into actionable identity-aware data.
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FocalGraph is an enterprise data service that adds probabilistic identity resolution and high-fidelity session intelligence to the technology you already use.
By expanding the quality and coverage of identity-aware data feeding your CDP, CRM, analytics, and activation tools, FocalGraph helps organizations drive better outcomes from their existing stack and unlock more value from their data ecosystem.
Strengthening Your Data Foundation
Expand the Behavioral Data Feeding Your Existing Technology
FocalGraph automatically captures high-intent digital behavior and makes it available in a form that downstream systems can actually use.
This data feeds your existing analytics, CDP, and CRM platforms, expanding the breadth and quality of behavioral signals your organization can activate and deliver through its own technology and services without adding manual tagging or operational overhead.
Convert Raw Events Into Intent-Rich Sessions
FocalGraph does not replace your session logic. It enhances your platform with identity-enriched, outcome-ready sessions that expand what your technology can measure, attribute, and deliver to customers.
By supplying sessionized data, FocalGraph gives your downstream tools a much clearer picture of intent—improving reporting, audience building, and optimization inside the systems you already use.
Complement Deterministic Identity with Probabilistic Resolution
Most CDPs and CRMs rely soley on deterministic identifiers like email or login. FocalGraph extends those systems by adding probabilistic identity resolution upstream.
FocalGraph augments your existing technology with probabilistic session and identity data that deterministic systems alone cannot capture. By increasing the volume, continuity, and timeliness of identity-aware signals, FocalGraph strengthens the data foundation of your platform.
The 'Force Multiplier' for Your Data Ecosystem
With richer behavioral data, finalized sessions, and probabilistic identity resolution, FocalGraph enables your platform to deliver outcomes that deterministic systems alone cannot support.
More attributable outcomes, stronger activation, and greater value delivered through your existing services.
Frequently asked questions
What problems does FocalGraph solve that my CDP, CRM, or analytics stack can’t solve today?
Most CDPs, CRMs, and analytics platforms rely primarily on deterministic identifiers such as email addresses, logins, or customer IDs. This means large portions of website activity remain anonymous and disconnected from downstream outcomes.
FocalGraph fills this gap by adding probabilistic identity resolution and session intelligence upstream, expanding the amount of identity-aware behavioral data available to your existing systems.
The result is a more complete view of customer behavior that enables stronger attribution, better audience activation, and more measurable outcomes across the tools you already use.
What exactly is probabilistic identity resolution?
Probabilistic identity resolution connects anonymous digital behavior to known individuals or households using patterns and signals derived from browsing activity and first-party data.Unlike deterministic identity, which requires a direct identifier such as a login or email address, probabilistic resolution allows organizations to extend identity coverage across visits, devices, and sessions where deterministic identifiers are missing or delayed.When combined with deterministic identity, probabilistic signals help create a more complete and continuous view of customer behavior.
What identifiers do you resolve to? Person or household?
FocalGraph can resolve activity at the person or household level, depending on the available data and the needs of the organization.
In many consumer use cases, household-level identity provides a more practical and reliable unit of analysis because purchasing decisions often occur across multiple individuals and devices.
Resolved identities allow anonymous browsing sessions to be connected to existing records within CDPs, CRMs, and other customer data systems.
How does FocalGraph connect anonymous pre-conversion behavior to downstream outcomes?
FocalGraph captures behavioral events as they occur and groups them into finalized sessions that reflect real visitor intent. These sessions are then linked to resolved identities when possible.
This allows organizations to connect pre-conversion browsing activity, such as product exploration or content engagement, to downstream outcomes like conversions, purchases, or customer lifecycle events.
By linking behavior to outcomes, FocalGraph enables more accurate attribution and deeper insight into what drives real business results.
What events does FocalGraph capture out of the box?
FocalGraph automatically captures page views as soon as the collection tag or pixel is installed, requiring no additional configuration. From there, organizations can easily configure additional events to capture behaviors that matter to their business.
Common examples include content views, search, filter, and browse interactions, clicks on key conversion actions, form starts and submissions, and campaign or traffic source metadata such as UTMs and advertising identifiers.
Together, these signals provide the foundation for session intelligence, intent detection, and identity resolution.
Do you deliver raw events, sessionized data, or both?
FocalGraph delivers both raw behavioral events and sessionized data.
Raw events provide granular interaction data captured directly from user activity, while sessionized data groups those events into meaningful visits that reflect engagement patterns and intent.
Providing both layers allows organizations to integrate the data into existing analytics pipelines, CDPs, and data warehouses without changing their existing models.
Can FocalGraph export data into our existing tools?
Yes. FocalGraph is designed to integrate with modern data stacks rather than replace them.
Data can be delivered into existing systems such as cloud storage, data lakes, data warehouses, customer data platforms, CRM systems, analytics platforms, and marketing activation tools.
This architecture allows organizations to enhance their existing infrastructure with identity-enriched behavioral data while maintaining full control of how the data is used downstream.
Where does the data land and how is it delivered?
FocalGraph delivers data directly into your existing data infrastructure. Most deployments deliver files to cloud object storage such as Amazon S3, Google Cloud Storage, or Azure Blob Storage.
Data is typically delivered as structured files that can be ingested into data warehouses, CDPs, analytics platforms, or other internal systems. Organizations can configure delivery across multiple environments, domains, or sources as needed.
This architecture allows teams to integrate FocalGraph data into their existing pipelines while maintaining full control over downstream processing, modeling, and activation.
How long does it take to get started?
Most implementations start with adding a lightweight collection tag or pixel to the website. Once behavioral data begins flowing, sessionization and identity resolution are handled automatically by FocalGraph.
Many organizations begin receiving usable event and session data within days, with identity-enriched insights improving as more behavioral data is collected.
Do we need to change our existing data models?
No. FocalGraph is designed to complement existing data pipelines rather than replace them. Raw events, sessionized data, and identity-resolution outputs can be consumed alongside existing models or incorporated into your current data architecture as needed.
What outcomes should we expect after implementation?
Organizations typically see improvements in the volume and quality of identity-aware behavioral data feeding their existing platforms. This often leads to stronger attribution, better audience activation, and improved measurement of marketing and product performance.