See What Website Shoppers Do Next

Connect website activity to real-world dealership visits and vehicle purchases. See who bought from you, who bought elsewhere, and what influenced the journey.

Solutions for

Agencies

Media Companies

Automotive Enterprises

BuyerMatch Automotive attribution
starlinemotors.com
August 2026
Matched sales
648
Identified households
16,849
Avg time to purchase
45.1days
ZIP attribution map
Max for area Above avg Below avg Low volume Your store

Identify More. Activate Smarter. Measure Impact.

Turn anonymous website traffic into accurate, actionable identity that drives activation, measurement, and growth.

Solutions for

Agencies

Media Companies

Automotive Enterprises

Website
Olivia Carter
oliviac@email.com
(608) 555-7714
Opened email
Family SUV Specials
Google Ad Click
Top Compact SUVs
Browsed Category
Kia Sportage
Browsed Category
Sportage Lease Offer $299/mo

Activating across 2 channels

Solutions for

Agencies

Media Companies

Automotive Enterprises

Google Ads
Email
Direct Mail
Meta Ads
PURCHASE INTELLIGENCE

From website visit to vehicle purchase.

Matched Sales

See how many identified website shoppers ultimately purchased a vehicle.

ZIP 28277
Your site visitors who bought, Aug 2026
Site visitors identified here 312
Bought from you 14
Bought from another dealer 9
Retained 61% Lost 39%
Most any one competitor took 4
Counts only households that visited your site. Sales from Polk, Aug 2026; visits look back 90 days.

Retained vs. Lost

Understand which matched shoppers purchased from your dealership and which bought elsewhere.

16,849 households identified · August 2026
46% 54%
Bought from you 648 Bought elsewhere 754
Where those 1,402 buyers went
One row per dealer, ranked by sales to your site visitors
by ZIP
You 648
28078 Dealer A 241
28027 Dealer 186
28105 Dealer 132
28078 Dealer B 97
28117 Dealer 61
All other dealers 37

Marketing Attribution

Connect purchase outcomes to the sources, mediums, and campaigns shoppers interacted with on your website.

Marketing Attribution August 2026
Source / medium Campaign
Source Matched sales
google / cpc 293 45.2%
social / cpc 246 37.9%
google / organic 41 6.3%
bdan / email 28 4.3%
autotrader / referral 19 2.9%
648 matched sales 14 sources tracked

Vehicle Sales Mix

Understand which models you're winning and which matched shoppers are purchasing elsewhere.

Model mix August 2026
648 Matched sales
4Runner 26%
Camry 22%
RAV4 20%
Tundra 18%
Tacoma 14%

ZIP-Level Performance

See where matched sales are occurring and identify geographic areas where your dealership has an opportunity to compete more effectively.

ZIP attribution map · Expanded list
Where you are losing your own site visitors
Sorted by buyers lost, so the ZIP that needs attention is the first thing you read.
ZIP Your visitors Bought from you Bought elsewhere Your share Top rival took
28117Mooresville 1,140 22 71 24% 23
28105Matthews 880 19 52 27% 17
28027Concord 760 21 39 35% 12
28078Huntersville 615 24 27 47% 9
Your site visitors who bought anywhere
1,402
Bought from you
648
Lost to another dealer
754
Identified households
16,849

Don't Just Prove Performance. Improve It.

BuyerMatch gives dealers visibility beyond leads and form fills. Understand what website shoppers ultimately do, identify where sales are being retained or lost, and use those outcomes to make smarter marketing decisions.