Privacy Notice

Last updated April 27th, 2024.

This privacy notice (“Notice”) for Rocket Media LLC (doing business as Launch Labs) ("Launch Labs," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://www.launchlabs.ai, or any website of ours that links to this privacy notice.
Engage with us in other related ways, including any sales, marketing, or events.

Unless otherwise expressly indicated in this Notice, the Notice does not apply to information we collect offline or through other channels or methods, except as specified in the “Additional Information for Residents of California” section. This Notice also does not apply to information we collected about our employees, contractors, or as emergency contacts, beneficiaries, or dependents of our employees or contractors.

California notice of collection

If you are a California resident, Section 10 titled “Additional Information for California Residents” below includes additional information that we provide pursuant to the California Consumer Privacy Act of 2018 as amended from time to time (“CCPA”). That section includes information regarding the categories of information to be collected, the purposes for which the categories of information are collected or used, whether the information is sold or shared and how to opt out, and how long the information is retained.

1. What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us, such as when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

names
phone numbers
email addresses
mailing addresses

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected:

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Information Stored in Cookies and Collected through Web Beacons. We may also use available web-based technologies to collect personal information, such as cookies or web beacons. Cookies are pieces of information stored directly on users’ computers or devices. Cookies allow us to collect information such as browser type, time spent on the online services, pages visited, referring URL, and other traffic and usage data. A “web beacon” is a transparent graphic image placed on a website, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. We may use this information to determine what features interest our users, revise our site features or operations, and as further described below. We and other parties that provide these technologies may also use these technologies to collect information about your online activities over time and across third-party websites or other online services. For more information, see the Your Choices section below.
Information Collected through Analytics Tools. We may also use information collected in connection with analytics technologies, such as Google Analytics and other similar technologies, which permit us to learn more about how visitors use our online services. For more information about how Google Analytics uses and processes data, please visit https://www.google.com/policies/privacy/partners. We may also use other technologies to monitor your activities on the Services.
Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
In addition to cookies, we may now or in the future also use the following types of Tracking Technology:
- Web Beacons/Pixels. A web beacon (also called a pixel tag) is a small tag, which may be invisible to you, that may be placed on our Site’s pages and messages.
- Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click.
- ETag. An etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.

Information collected from other third party sources:

We may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.

2. How do we process your information?

We process your personal information for a variety of reasons, depending on how you interact with us, including:

facilitating account creation and authentication and otherwise manage user accounts. providing the Services and our other offerings to you and others, including our clients;
for our internal business operations, such as evaluating, updating, and modifying our operations, including our Services, websites, applications, and marketing efforts, conducting research and analysis, developing new services, and performing other internal business operations, including as described elsewhere in this privacy policy;
communicating with you, our clients, our business partners, our service providers, and others, including responding to your requests and sending you promotional information;
developing, improving, and delivering marketing and advertising, including delivering or facilitating cross-context behavioral advertising;
for analytics on the use of our Services, including using tracking technologies provided by third parties;
for our recruitment and hiring purposes, including evaluating and processing employment applications;
understanding how you and other users use the Services and our other offerings and to determine what features and services may interest our users and business customers;
debugging, identifying and repairing errors, effectuating similar functional enhancements, and improving our Services or other offerings;
storing information about your preferences, recognizing you when you use the Services, and customizing your experience;
creating aggregate or deidentified data;
maintaining the safety, security, and integrity of our Services, applications, technology assets, services, and our business;
protecting against malicious, deceptive, fraudulent, illegal, or other unauthorized activity, and participating in any prosecution or enforcement of laws or agreements meant to prevent or punish such activity;
protecting the legal rights, property, safety, and security of our organization, workforce, users, clients, and others;
complying with applicable law, other legal requirements, and industry standards;
enforcing our policies, terms of use, or rights arising from contracts;
evaluating or participating in an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceedings; and
for such other purposes as you may authorize.

3. When and with whom do we share your personal information?

We may share your personal information

to our business customers;
to our affiliates and subsidiaries;
to our business partners, such as organizations that provide services to our business customers;
to our contractors, service providers, and other third parties we use to support our organization, which may include support of any of the data uses described in the How Do We Process Your Information? section above;
to advertising networks that enable or participate in targeted and cross-context behavioral advertising and analytics providers that provide online tracking technologies that we use to analyze usage of our Services;
to maintain the safety, security, and integrity of our Services, applications, technology assets, offerings, and our business;
as necessary to comply with applicable law, other legal requirements, and industry standards;
to enforce our policies, terms of use, contracts, or other legal rights.
to protect against malicious, deceptive, fraudulent, illegal, or other unauthorized activity, and to participate in any prosecution or enforcement of laws or agreements meant to prevent or punish such activity;
to debug, identify and repair errors, effectuate similar functional enhancements, and improve our Services or other offerings;
to protect the legal rights, property, safety, and security of our organization, workforce, users, clients, and others;
to an actual or potential buyer, successor, or other organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, including as part of bankruptcy, liquidation, or similar proceedings;
for any purpose described in the How Do We Process Your Information? section above; and
to such other parties as you may authorize.

4. How long do we keep your information?

We will keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

5. How do we keep your information safe?

We have implemented technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

6. Do we collect information from minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at dataprotection@launchlabs.ai.

7. What are your privacy choices?

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt out of interest-based advertising by advertisers on our Services visit http://www.aboutads.info/choices/.

If you have questions or comments about your privacy rights, you may email us at support@launchlabs.ai.

8. Controls for do-not-track features

Some web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities tracked. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to Do-Not-Track browser signals We may allow third parties to use the Services to collect personal information about your online activities over time and across different websites, applications, and other online products or services.

9. Personal information we process on behalf of our business customers

The nature of our business may require us to receive, collect, use, disclose, or process personal information on behalf of and at the direction of our business customers, including through the use of our products and services on our business customers websites and online services. This Privacy Notice does not apply to such activities or personal information. If we process your personal information on behalf of one of our business customers and you would like to make a related inquiry or exercise choices that business customer may provide, please contact the business customer that you interact with directly.

10. Additional information for california residents

This section of the Notice applies only to California residents, and describes how we collect, use, and disclose the personal information of California residents (“California Personal Information”). California Personal Information does not include, and this section of the Policy does not apply to, information that is subject to exceptions from the California Consumer Privacy Act of 2018 (“CCPA”), such as deidentified information.

Additionally, this section of the Policy applies only to the extent we direct the purposes and means of California Personal Information processing and otherwise qualify as a “business” under the CCPA. It does not apply to our activities as a “service provider” to our clients, as that term is defined under the CCPA, or to California Personal Information that we process in that capacity.

What categories of California Personal Information do we collect?

We have collected the following categories of California Personal Information in the past twelve (12) months:

CategoryA. IdentifiersB. Personal information categories listed in the California Customer Records statuteC. Internet or other similar network activityD. Geolocation data, such as can be derived from your IP address and precise geolocation dataE. Inferences drawn from other California Personal InformationF. California Personal Information defined as “sensitive” under the CCPA, including precise geolocation information

What Sources of California Personal Information We Collect

We may collect or obtain California Personal Information from the sources described in the What Information Do We Collect From You? Section above.

Disclosures of California Personal Information for a Business Purpose

In the preceding 12 months, we may have disclosed the categories of California Personal Information listed below to the categories of third parties identified below for a business purpose:

Identifiers—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.
Personal information categories listed in the California Customer Records statute—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.
Geolocation data—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.
Internet and other electronic activity information—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.
Inferences drawn from other California Personal Information—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.
California Personal Information defined as “sensitive” under the CCPA—with our affiliates, service providers, and as otherwise described in the “When and With Whom Do We Share Your Personal Information?” section above.

Sales of California Personal Information and Sharing of California Personal Information for Cross Context Behavioral Advertising

We do not sell California Personal Information in exchange for monetary consideration. However, the CCPA defines “sale” very broadly in a manner that includes disclosing California Personal Information in exchange for any other valuable consideration, and also regulates the “sharing” of California Personal Information with third parties for cross-context behavioral advertising purposes, which means displaying advertising to you based on California Personal Information obtained or inferred from your activities over time across different websites, applications, and other online services we do not operate. Under the CCPA, we may “sell” or “share,” and we may in the preceding 12 months have “sold” or “shared,” the following categories of California Personal Information:

Geolocation data as derived from IP address and precise geolocation data

We may have sold or shared California Personal Information in each of these categories to or with third parties such as advertising networks that enable or participate in targeted and cross-context behavioral advertising, and analytics providers that provide online tracking technologies that we use to analyze usage of our Services. We may engage in such sales or sharing for purposes of delivering or facilitating cross-context advertising to users of the Services and users of websites and other online services provided by third parties and performing analytics.

We do not have actual knowledge that we sell California Personal Information of children who are California residents under 16 years of age or share the California Personal Information of children who are California residents under the age of 16 for cross-context behavioral advertising purposes.

How do we use your California Personal Information?

In the past 12 months, we have used or disclosed the California Personal Information we collect for operational purposes and for one or more of the following business purposes outlined above in the “”How Do We Process Your Information?” section.

We do not intend to use California Personal Information defined as “sensitive” under the CCPA for the purpose of inferring characteristics, such as your preferences or personal interests, about you. Notwithstanding any provisions of this Notice that directly conflict with the following, we only use California Personal Information defined as “sensitive” under the CCPA to perform the services or provide the products you request, for security and integrity purposes, short-term transient use where the relevant information is not disclosed to a third party or used to build a consumer profile, such as to identify you and your location when you consent to our collection of precise geolocation data from your browser, performing services on our behalf, undertaking quality and safety control exercises, and other collection and processing that is not for the purpose of inferring characteristics about you.

Your rights with respect to California Personal Information

Right to request deletion of the data — Request to delete

You can ask for the deletion of your California Personal Information. If you ask us to delete your California Personal Information, we will respect your request and delete your California Personal Information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to Know

You have the right to request to receive certain information about our collection, use, and disclosure of your California Personal Information during the applicable period of time for your request. If we receive and confirm a verifiable consumer request from you pursuant to the “How to Exercise Your Rights” section below, we will disclose to you, depending on the scope of the request:

whether we collect and use your California Personal Information;
The categories of California Personal Information we collected about you.
The categories of sources for the California Personal Information we collected about you.
Our business or commercial purpose for collecting California Personal Information about you, selling California Personal Information about you, or sharing California Personal Information about you for cross-context behavioral advertising purposes.
If we sell your California Personal Information, share your California Personal Information for cross-context behavioral advertising purposes, or disclose your California Personal Information for a business purpose, a list of the categories of third parties to whom we sold California Personal Information, shared California Personal Information for cross-context behavioral advertising purposes, or disclosed California Personal Information for a business purpose, as applicable, identifying the categories of California Personal Information established by the CCPA sold, shared, or disclosed to those parties during the applicable period of time for your request.
The specific pieces of California Personal Information we collected about you.
The categories of third parties with whom we disclose California Personal Information generally.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

Subject to certain exceptions, you have the right to not receive unlawfully discriminatory treatment for exercising your access, data portability, and deletion rights described above.

Other California privacy rights

You can opt-out of sales or sharing of your California Personal Information for cross-context behavioral advertising purposes by filling out the form , or by contacting us email at support@launchlabs.ai, or by referring to the contact details at the bottom of this document.

Even if you opt out of sales or sharing of your California Personal Information for cross-context behavioral advertising, you may still see our ads online at other sites and apps, and we may still base aspects of ads on your interactions with us and the Website.

You may use

You may request to receive a copy of your California Personal Information in readily usable format to the extent technically feasible.
You may request that we correct California Personal Information about you that is inaccurate, taking into account the nature of the California Personal Information and the purposes of our processing when we address your request.
California’s “Shine the Light” law permits California residents who have an established business relationship with us to request certain information regarding our disclosures of their personal information (as defined by that law) during the preceding year, if any, to third parties for those parties’ own direct marketing purposes. If you are a California resident who has an established business relationship with us and wish to exercise your rights under that law, please send your written request by mail to the address provided in the “How Can You Contact Us About This Notice?” section below.

How to Exercise Your Rights.

To exercise your rights, you can contact us by email at You may designate someone to submit requests and act on your behalf as an authorized agent. We may mandate additional requirements for requests submitted through an authorized agent, such as requiring you to verify your identity directly with us or to directly confirm the authorized agent’s permission to act on your behalf.

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate. If we are unable to verify your identity or authority to make the request and confirm the personal information relates to you, we may not be able to respond to your request.

11. Do we make updates to this notice?

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

12. How can you contact us about this notice?

If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), Data Protection Officer, by email at dataprotection@launchlabs.ai, or by post to:

Launch Labs
Data Protection Officer
123 W. Franklin Street
Suite 610
Chapel Hill, NC 27516
United States