About Launch Labs

Launch Labs helps businesses engage their audiences and drive conversions through powerfully simple technology.

700M
Users IDed
2.5M
House Holds IDed
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Active Sites

Our Mission

By combining innovative solutions with actionable insights, we remove unnecessary complexity and help our clients achieve measurable results in an increasingly competitive marketplace.

We focus on building tools that make a tangible difference for marketers, agencies, media companies, and enterprise organizations that rely on data-driven marketing to succeed. Just as important are the people behind the work. Launch Labs is built by dedicated builders, problem-solvers, and collaborators who care deeply about delivering meaningful results.

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How We Take Care of Our People

We believe great technology starts with people who are supported, challenged, and valued. That belief shapes how we care for our team, our customers, and the communities around us.

Flexible Healthcare & Remote Work

Fully covered healthcare with flexible, remote-friendly work options

Unlimited Vacation Philosophy

Unlimited vacation designed to support real work-life balance

Employer-Funded Retirement

We also offer a 401(k) program with up to a 4% employer match

Customer-Centric Solutions

Dedicated Human Support

Verify the real business impact of broadcast campaigns using identity-backed, digital performance signals.

Self-Service Knowledge Hub

Clear, comprehensive resources designed for independent problem-solving

Feedback-Driven Innovation

Continuous input from customers shaping product evolution

Iterative Product Improvements

Ongoing updates aligned with real client needs

Technology That Simplifies

Tools intentionally designed to reduce complexity and increase performance

Our Internship Program

Our internship program goes beyond observation and into real contribution. Interns work alongside our team on initiatives that shape how our products are built and delivered.

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Hands-On Product Work

Direct involvement in real products and customer-facing initiatives

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Meaningful Project Ownership

Responsibilities that contribute to live company initiatives

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Daily Collaboration

Responsibilities that contribute to livClose partnership with experienced builders and strategistse company initiatives

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Modern Tech Exposure

Real-world challenges within high-performing technology teams

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Ideas That Influence

Opportunities for interns to contribute ideas that shape our work

Our Investors

Launch Labs is part of Banyan Software, a global acquirer and operator of successful software businesses.

Banyan’s model allows Launch Labs to continue operating independently while benefiting from long-term investment, helping us stay focused on building, innovating, and delivering value to our customers.

Permanent Ownership

Banyan acquires and grows software businesses for the long term, with no resale timelines or exit strategies.

Investment, Not Interference

Banyan provides resources and support to help companies grow while preserving their independence and customer focus.

Stability and Continuity

No frequent ownership changes or forced consolidation, just a long-term partnership focused on sustainable growth.

What Drives Us

Launch Labs provides businesses with a better way to engage audiences and drive conversions through simple, effective technology. By blending innovation with actionable insights, we help our clients achieve results with less friction, less complexity, and more confidence in an increasingly competitive marketplace.