Get More From Your Website Traffic Without Rebuilding Your Marketing Stack
Both Ignite and WeDrive help dealerships turn anonymous website traffic into identifiable shoppers. The difference is how that identity fits into the rest of your marketing operation.
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Ignite is built to add identity, intent, and activation to the tools and partners you already have in place.
Identify anonymous website visitors and evaluate real-time intent
Engage and activate high-confidence shoppers in platform or through your existing CRM and marketing channels
Make your current technology and marketing investments work harder
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Two Ways to Put Shopper Identity to Work
Identifying the shopper is where both solutions start. What happens next is where the approaches begin to differ.
Add intelligence and activation without replacing your existing marketing ecosystem.
Identify website visitors and evaluate real-time intent
Activate audiences through marketing platforms you already use
Keep execution with your existing team, agency, and partners
Combine identity with a broader marketing ecosystem.
Identify website visitors through Recapture
Enrich shopper data within Audience IQ
Use WeDrive capabilities for marketing automation and campaign execution
Both can identify and engage anonymous shoppers. Ignite is designed to add those capabilities on top of the marketing stack, workflows, and partnerships you already have in place.
Keep Control of How You Activate
Ignite is designed to strengthen the marketing operation you already have in place, while leaving you flexibility over who manages activation and execution.
Once a shopper is identified and their intent is understood, leads can flow into the CRM while non-converting shoppers can still be activated as audiences through the advertising platforms and marketing tools you already use.
That means your existing team, agency, or other marketing partners can remain at the center of execution. Ignite provides the identity and shopper intelligence they need to act on more of your website traffic, without requiring media spend to run through the platform.
Use Ignite to identify and prioritize the opportunity, then activate that intelligence directly through the platforms and channels you already use.
Go Beyond Identity With Real-Time Intent
Knowing who visited your website is useful. Knowing what they are doing once they get there is what makes that identity actionable.Ignite continuously evaluates onsite behavior to help distinguish casual traffic from shoppers showing meaningful signals of purchase or service intent.
That intelligence can help your team understand:
01
Which known and previously anonymous shoppers are actively engaging
02
What vehicles, services, or offers they are showing interest in
03
When shopper behavior signals a stronger opportunity to engage
04
Which audiences should be activated across sales and marketing channels
Instead of treating every identified visitor the same, Ignite helps you focus on the shoppers whose behavior gives you a reason to act.
Turn More of Your Existing Traffic Into Opportunity
Dealerships already invest heavily in generating website traffic. The opportunity is to get more value from the shoppers who arrive but never complete a traditional lead form.
$44,000+
grossed in the first month in new and used vehicles
$14,500+
in additional service revenue over the same period
“We grossed over $44,000 in our first month in new and used vehicles, and picked up more than $14,500 in service revenue.”
General Manager
Atlanta Honda Dealership
Put More of Your Website Traffic to Work
Your shoppers are already showing you what they are interested in. Ignite helps you identify more of them, understand when their behavior signals intent, and turn those signals into opportunities across the teams and channels you already trust.