Reach More Real Shoppers Without Changing Your Website Provider
Both Ignite and On.Page identify anonymous visitors on a dealer’s website and turn them into shoppers you can reach. The differences come down to where you can use it, how identification is measured, and whether you can reach shoppers who haven’t visited your site yet.
Ignite works with the website you already have, and it gives you a way to grow beyond the traffic you’re already paying for.
Where Ignite and On.Page Differ
Both identify anonymous shoppers on a dealer’s website and re-engage them across Google, Meta, TikTok, email, and direct mail. Where they differ is where they work, how identification is measured, and who you can reach.
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Identification and activation for any dealer website, plus a way to reach shoppers beyond it.
Visitor identification offered through an exclusive automotive website partner.
Both identify and re-engage shoppers who leave your site. Ignite doesn’t ask you to switch website providers, and it doesn’t stop at the traffic you already have.
Keep the Website You Already Have
On.Page reaches dealers through an exclusive partnership with Overfuel. Overfuel is On.Page’s exclusive automotive retail website partner through April 2027, with a performance-based extension available through October 2027. During that window, On.Page won’t be offered through any other website provider serving automotive retail.
Ignite works with whatever website provider your dealership already uses. You don’t have to move platforms or rebuild your site to start identifying more of your shoppers.
Happy with your website? Keep it. Ignite runs on the site you have now.
Identification You Can Trust
A big identification number only helps if the shoppers behind it are real. Ignite resolves visitors to real households, using deterministic matching for known shoppers and probabilistic matching for anonymous ones, and only activates them once its confidence thresholds are met.
Texts go only to shoppers who opt in, and we never sell lists or audiences, so you always know how your shopper data is being used.
Grow Past the Traffic You’re Already Paying For
On.Page is built entirely around identifying visitors to your own website. That’s valuable, but it limits your audience to the traffic you’ve already bought.
Ignite’s In-Market Audiences add-on lets you reach shoppers who are actively in the market for a vehicle but haven’t visited your website yet. You get more from the traffic you have, and a way to grow beyond it.
About In-Market AudiencesGet More From the Traffic You Already Pay For
Most of the shoppers who visit a dealer’s website leave without filling out a form. Dealers using Ignite are turning more of that traffic into leads, sales, and service revenue.
“We have been able to reduce our marketing spend while increasing sales and lowering down cost per sale since we implemented the Ignite platform.”
Comparison based on publicly available information as of November 2026, including On.Page’s website and Overfuel’s October 19, 2026 announcement of its On.Page partnership. On.Page’s identification figure is its reported average across active customers in September 2026; its own disclosure notes actual rates vary. Customer results reflect individual dealerships; outcomes vary. Product names belong to their respective owners.
Keep Your Website. Reach More of Your Market.
Identify more of the shoppers already on your site, hold your audiences to a real confidence standard, and reach in-market shoppers before they ever land on your website.