Ignite vs. Client Command

Turn More Website Shoppers Into Leads While They’re Still on Your Site

Both Ignite and Client Command help dealerships find in-market shoppers. The difference is what you get. Client Command is built around its Active Shopper Network and delivers shopper data as audiences for your marketing. Ignite turns the shoppers already on your website into leads and conversations, in real time.

Ignite meets shoppers while they’re still browsing, then hands your team leads it can act on right away.

Identify anonymous shoppers on your site and see what they want

Turn visits into one-tap leads and opt-in text conversations

Send leads to your CRM, and reach more shoppers with In-Market Audiences

See How Ignite Works

Ignite identifies Olivia Carter, showing her contact details, recent email, ad, and browsing activity, and the channels she is being activated across

the difference

How Ignite and Client Command Approach In-Market Shoppers

Both identify in-market shoppers and help you reach them. Where they differ is what each one is built around.

Turns the shoppers on your website into leads and conversations, in real time.

Built aroundYour dealership website

What you getIdentified shoppers, one-tap leads, and opt-in text conversations, sent to your CRM

Reaching beyond your siteIn-Market Audiences add-on

Client Command

A shopper data network, packaged as audiences for your marketing.

Built aroundIts Active Shopper Network across the web

What you getActive Shopper audiences and monthly prospect records

Reaching beyond your siteBuilt in, through the Active Shopper Network

Both can help you find active shoppers. If you want more leads from the traffic you already have, plus a way to reach beyond it, that’s what Ignite is built for. And Ignite never sells lists or audiences.

onsite conversion

Convert Shoppers Before They Leave Your Site

Most shoppers leave a dealer’s website without filling out a form. Audience data can help you reach them later, but the easiest moment to start a conversation is while they’re still looking at your inventory.

Ignite gives shoppers a faster way to raise their hand. One-tap leads capture the mobile number straight from the device they’re using, and shoppers who opt in can keep the conversation going by text. Every lead goes straight to your CRM, so your team can follow up while the interest is fresh.

how ignite converts on your site

One-tap leads, no long forms

Opt-in text conversations with Text-Based ChatAI

Leads delivered straight to your CRM

The best time to reach a shopper is while they’re still on your site.

first-party intent

See What Shoppers Want From Your Dealership

Shopping signals from across the web tell you someone’s in the market. What they do on your site tells you what they want from you.

Ignite follows how shoppers move through your website, from the vehicles they open to the service pages and specials they check, so your team sees interest tied to your own inventory and offers.

The vehicles they’re viewingSee which models and listings on your lot are getting a shopper’s attention.

Service and specialsKnow when shoppers are checking service pages or coming back to an offer.

When interest picks upChanges in onsite behavior flag shoppers who are ready for a conversation.

Your team can follow up on what each shopper actually looked at, not just that they’re in the market.

real results

Get More Revenue From Shoppers You’ve Already Earned

Dealers already spend a lot to bring shoppers to their websites. Ignite helps them turn more of those visits into leads, sales, and service revenue.

“We have been able to reduce our marketing spend while increasing sales and lowering down cost per sale since we implemented the Ignite platform.”

President & Owner Regional Automotive Group

$59kAttributable revenue in 30 daysHonda dealership

63%Increase in lead volumeHarley-Davidson dealership

23xReturn on investmentToyota dealership

Comparison based on publicly available information as of November 2026, including Client Command’s website and product pages. Customer results reflect individual dealerships; outcomes vary. Product names belong to their respective owners.

Get More Leads From the Shoppers Already on Your Site

Identify more of your website visitors, turn them into leads while they’re still shopping, and reach in-market shoppers beyond your site when you’re ready.