Data Solutions
Overview
Maximize Identity Accuracy.
Scale With Confidence.
Poor identity resolution leads to mistargeted campaigns, inflated attribution, andmissed engagement opportunities. Worse, you’re often forced to choose betweenreach and precision, without the insights to know which tradeoffs you're making.
Get more insights into your data with a measurable, tunable identity resolution framework built for complex customer ecosystems.
Utilizing your Customer Data Platform (CDP) for validation while enriching data, allowing you to test and optimize identity resolution models using real, known visitor data.
We evaluate every configuration across two core metrics: accuracy and resolution count, so you can make informed choices that match your business goals.
Features
We don't just process data, we measure, optimize, and adapt resolution logic around your use cases.
Accuracy you can prove
Validate matches using deterministic CDP identities
Optimized for your goals
Use multi-objective analysis to balance volume and precision
Tailored resolution logic
Tune match windows, freshness, and data tiers
Enterprise-ready tooling
Export results, visualize tradeoffs, and runtests continuously
Results
With Launch Labs, enterprises gain full visibility into identity resolution performance.
You can confidently validate who you’re resolving, balance precision and reach across use cases like sales attribution and customer engagement, and adapt strategies in real time as signals, behavior, or privacy requirements shift.
By reducing false positives and enriching CRM records with accuracy, Launch Labs transforms identity resolution from a black box into a measurable growth lever.
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