Identity resolution software helps businesses identify and connect fragmented visitor data to create a single, unified customer profile. This insight into site visitors enables you to identify new and repeat customers, and develop personalized messaging for them. 

Unifying data and recognizing visitors in real time helps solve a few key challenges, such as:

• Recognizing visitors across devices and sessions. Identity resolution connects signals like device type, session behavior, and known identifiers to match visitors—even when they switch devices or browse anonymously.
• Combining data from multiple sources into a single customer profile. Identity resolution software breaks down data silos and builds unified identity graphs that connect first-party interactions across channels.
• Delivering a seamless, fast user experience. An effective identity resolution solution operates in the background without slowing down page load times or disrupting the customer journey.

Choosing the right identity resolution platform is key to turning insights into action. Below, we compare identity resolution platforms for B2C websites to help you choose the right fit.

1. Ignite by Launch Labs

Ignite by Launch Labs is built for companies that want to turn anonymous web traffic into personalized, high-converting experiences. It connects data across channels, devices, and sessions to resolve visitor identities and deliver real-time insights at scale. It can also be white labeled for use by marketing companies supporting results-driven clients.

Ignite stands out for four key reasons:

Reason #1: Real-Time Identity Resolution for Immediate Personalization
While some platforms collect data solely for post-session analysis, Ignite starts working the moment a visitor lands on your site. It tracks session behavior and matches identifiers to generate a dynamic profile that informs personalized messaging within the same session. This allows brands to engage users meaningfully before they bounce.

Reason #2: High-Integrity Identity Graphs
Ignite builds rich identity graphs by layering deterministic and probabilistic match signals, including first-party and session-level behavioral data. This improves match accuracy while reducing the noise that often comes from relying on a single signal type.

Reason #3: Returning Customer Recognition
Ignite doesn’t just create new profiles, it matches returning visitors to existing records. This helps brands identify loyal customers re-entering the purchase cycle and deliver more relevant offers based on past behavior, which is especially valuable in considered purchase categories.

Reason #4: Lightweight Technology for Seamless UX
Ignite is designed to work quietly in the background. It operates without slowing down your site or interrupting the shopper experience, allowing customers to focus on browsing while still receiving tailored content and offers.

If you're ready to see how Ignite can integrate into your marketing stack, book a free demo today.

2. Canddi

Canddi is a UK-based identity resolution platform focused on generating sales leads through visitor tracking and attribution. It provides customer profiles, campaign-level insights, and real-time notifications for sales teams.

While Canddi lacks real-time onsite personalization, its strength lies in outbound sales support. It may be a strong fit for businesses with large sales teams that can act quickly on visitor alerts and follow up with warm leads.

Key features:

• Customer profiles
• Campaign attribution
• Email notifications for on-site actions

3. Customer 360 by Informatica

Customer 360 is part of Informatica’s broader Intelligent Data Management Cloud. It offers advanced data unification capabilities, multilingual identity handling, and a suite of enterprise-level governance tools.

While powerful, the platform is resource-intensive and may require technical expertise to implement and manage. It is best suited for large enterprises, particularly those already embedded in the Informatica ecosystem.

Key features:

• Multilingual data processing
• Identity accuracy and governance tools
• Integration with other Informatica services

4. Pearl Diver

Pearl Diver, based in New Zealand, positions itself as a prospect identification platform for both B2B and B2C companies. It offers behavioral segmentation, customer journey mapping, and real-time alerts based on visitor engagement.

While it emphasizes post-session lead discovery rather than real-time personalization, it is a good fit for sales-driven organizations that benefit from high-quality lead intelligence and manual outreach.

Key features:

• Behavioral segmentation
• Customer journey tracking
• Lead alerts

Choose the Right Identity Resolution Platform

The best identity resolution platforms do more than collect visitor data. They help you act on it while the visitor is still engaged, delivering timely, relevant experiences that increase conversion rates and improve customer value.

If you’re ready to explore your options, start by scheduling a demo of Ignite by Launch Labs. Our team will help you assess whether it’s the right fit for your business and walk you through how it integrates with your existing tech stack.

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