You’re casually visiting a website, looking for a great deal when suddenly it happens. A website pop up fills the screen with a generic demand to “join our mailing list.” Most likely, you’ll sigh and close the window. If the site owner is lucky, you’ll fill out the form. Or maybe you leave the site entirely, turned off by the aggressive approach.
Despite the risk of bounced visitors, many dealers still consider pop up offers a critical part of their lead generation strategy. After all, some percentage of visitors do take the offer and each of those leads is a valuable step toward making a sale.
Especially among car dealerships, rising inventory levels and the increased complexity of incentives mean you need to strategically inform shoppers as they navigate through the buying funnel. But, you shouldn’t have to sacrifice user experience to do that.
It might sound hard to believe, but strategic dealerships are finding ways to use website pop ups to actually enhance the overall shopper experience.
Website Pop Ups Can Provide an Excellent User Experience
The main issue with pop ups is not that they are distracting. If someone distracted you right now to offer you a free chocolate chip cookie, you probably wouldn’t be too upset, right? Distractions can be worthwhile if they’re offering something you actually want.
The problem with most pop up offers is that they’re too general and low-value to make up for the distraction. If someone distracted you to ask for your phone number so they could text you a random fact tomorrow, you’d probably be pretty annoyed. The goal, then, is not to eliminate pop ups, but to make sure that each pop up is relevant to the shopper’s needs and ads value.
A customer looking at crew cab trucks might actually welcome a pop up that offers incentives related to a specific model. In other words, the best time to offer a shopper information is when you know enough about their needs to make sure the information is useful.
Make Pop Ups Timely and Relevant with Ignite By Launch Labs
Results-oriented dealerships are increasingly turning to Ignite to deliver timely and relevant pop ups that enhance the shopper experience.
Ignite activates the moment a visitor lands on your site. Instead of instantly serving a pop up, the technology tracks the customer as they shop. When the shopper lands on a search results page (SRP) or vehicle details page (VDP) they get a relevant pop up based on the model levels they’re exploring.
These pop-ups provide relevant information to shoppers without interrupting their browsing experience. The shopper gets a personalized experience and the dealer gets a new lead.
Sure, you could display incentives on website banners or special pages, but there’s no guarantee that visitors will notice that banner or land on that page. It makes more sense to deliver strategic pop up offers when a visitor is already considering a specific model.
This personalized approach ensures that the shopper gets the right incentive at the right time. It can help the shopper make a more informed decision, and it can also increase the likelihood of conversion.
Compare Incentives by Tracking The Response to Pop Ups
Beyond an improved user experience, strategic pop-ups also help dealers compare the effectiveness of their incentives. Because offers are only shown to customers who have expressed interest (through their behavior on the site) you can easily compare results to see which offers are most effective.
Then you can adjust your offer strategy to better meet customer expectations. The result is increased lead generation and improved return on investment.
Later on, all of that information Ignite collected while your customer was visiting can help you to craft better email, SMS, and ad offers. Launch Labs simply helps you do more with your data.
The Launch Labs strategic pop up offer approach can be more than an effective way for dealerships to display incentives to shoppers. It can also increase lead generation, help you A/B test offers, and improve the overall user experience.
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Website Popups are Bad…Unless You’re Doing them Right
You’re casually visiting a website, looking for a great deal when suddenly it happens. A website pop up fills the screen with a generic demand to “join our mailing list.” Most likely, you’ll sigh and close the window. If the site owner is lucky, you’ll fill out the form. Or maybe you leave the site entirely, turned off by the aggressive approach.
Despite the risk of bounced visitors, many dealers still consider pop up offers a critical part of their lead generation strategy. After all, some percentage of visitors do take the offer and each of those leads is a valuable step toward making a sale.
Especially among car dealerships, rising inventory levels and the increased complexity of incentives mean you need to strategically inform shoppers as they navigate through the buying funnel. But, you shouldn’t have to sacrifice user experience to do that.
It might sound hard to believe, but strategic dealerships are finding ways to use website pop ups to actually enhance the overall shopper experience.
Website Pop Ups Can Provide an Excellent User Experience
The main issue with pop ups is not that they are distracting. If someone distracted you right now to offer you a free chocolate chip cookie, you probably wouldn’t be too upset, right? Distractions can be worthwhile if they’re offering something you actually want.
The problem with most pop up offers is that they’re too general and low-value to make up for the distraction. If someone distracted you to ask for your phone number so they could text you a random fact tomorrow, you’d probably be pretty annoyed. The goal, then, is not to eliminate pop ups, but to make sure that each pop up is relevant to the shopper’s needs and ads value.
A customer looking at crew cab trucks might actually welcome a pop up that offers incentives related to a specific model. In other words, the best time to offer a shopper information is when you know enough about their needs to make sure the information is useful.
Make Pop Ups Timely and Relevant with Ignite By Launch Labs
Results-oriented dealerships are increasingly turning to Ignite to deliver timely and relevant pop ups that enhance the shopper experience.
Ignite activates the moment a visitor lands on your site. Instead of instantly serving a pop up, the technology tracks the customer as they shop. When the shopper lands on a search results page (SRP) or vehicle details page (VDP) they get a relevant pop up based on the model levels they’re exploring.
These pop-ups provide relevant information to shoppers without interrupting their browsing experience. The shopper gets a personalized experience and the dealer gets a new lead.
Sure, you could display incentives on website banners or special pages, but there’s no guarantee that visitors will notice that banner or land on that page. It makes more sense to deliver strategic pop up offers when a visitor is already considering a specific model.
This personalized approach ensures that the shopper gets the right incentive at the right time. It can help the shopper make a more informed decision, and it can also increase the likelihood of conversion.
Compare Incentives by Tracking The Response to Pop Ups
Beyond an improved user experience, strategic pop-ups also help dealers compare the effectiveness of their incentives. Because offers are only shown to customers who have expressed interest (through their behavior on the site) you can easily compare results to see which offers are most effective.
Then you can adjust your offer strategy to better meet customer expectations. The result is increased lead generation and improved return on investment.
Later on, all of that information Ignite collected while your customer was visiting can help you to craft better email, SMS, and ad offers. Launch Labs simply helps you do more with your data.
The Launch Labs strategic pop up offer approach can be more than an effective way for dealerships to display incentives to shoppers. It can also increase lead generation, help you A/B test offers, and improve the overall user experience.
Ready to see this solution in action?
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