Customers expect a seamless, personalized experience every time they interact with your brand. To achieve real-time personalization, you need identity resolution. Identity resolution turns fragmented customer data into a unified profile.

The result? Messages, offers and experiences tailored to each shopper in real-time to drive engagement and conversion. 

Like anything worth doing, real-time personalization has its challenges. Fragmented data, multiple touchpoints, and increasing privacy regulations add layers of difficulty. This blog post will explore how identity resolution empowers real-time personalization, making it easier for businesses to engage customers, improve their marketing efforts, and maintain compliance.

Why Real-Time Personalization Matters

Customers are inundated by options. While Ford once said a customer could have “a car painted any color that he wants so long as it is black.” But those days are long gone. Modern shoppers now have a seemingly endless array of options. This can make shopping overwhelming. Merchants help cut through the noise by offering customers personalized shopping experiences. And customers seem to appreciate it.

58% of smartphone users feel better doing business with a company if its mobile site remembers who they are and their past behavior. 

78% of shoppers say they’re more likely to become repeat customers of brands that provide personalized offers. 

It makes sense. If customers can more easily find what they’re looking for, they’re more likely to return again and again. Personalization makes the shopping experience seamless and makes the customer feel valued at the same time. 

Unfortunately, only 26% of customers say they experienced high levels of personalization in retail interactions. If real-time personalization is so desirable, why aren’t more merchants using it? 

Challenges of Personalization on Websites and Beyond

But personalization at scale can be challenging. It’s not enough to simply greet a customer by name. They want offers tailored to their needs and options that make sense for them. This is made harder by:

‍Multiple touchpoints. Potential customers may see your ads on social media or search, visit your website, or receive an email or direct mail. Each of these touchpoints allows for varying levels of customization. 

Fragmented data. If you’re using multiple marketing tools, you may also be storing data in multiple places. The results from your email campaign may not integrate with website traffic information, making it hard to personalize across platforms.

Increasing privacy regulations. Data privacy laws are changing, and although third-party cookies haven’t disappeared quite yet, they do seem to be on their way out. Concerns about privacy means you have to be extra careful about getting consent before storing or using customer data. 

The solution to all of these challenges is a streamlined first-party data collection system that can share data with your CRM and meets the highest privacy standards. We call it Ignite. 

Ignite Real-Time Website Personalization

Ignite by Launch Labs uses AI and Machine learning to revolutionize data aggregation. It prompts customers for consent before collecting first-party data. Then, it uses that data to create dynamic customer profiles and leverages real-time insights to improve customer experiences.

Ignite can: 

• Engage site visitors with targeted, personalized offers
• Send data directly to your CRM
• Effortlessly automate SMS messages to website visitors
• Re-engage website visitors with email marketing
• Attract similar audiences by leveraging existing shopper data

With real-time personalization, businesses can stay ahead in a competitive market by delivering the right message to the right customer at the right time. See how Ignite by Launch Labs can power real-time personalization for your website, schedule your free demo today.