Consumer data is the key to success for businesses of any size. For small to medium businesses (SMBs) collecting and using that data, while remaining in compliance with privacy and security regulations, can be a real challenge. With limited resources, data aggregation becomes a puzzle to be solved. 

SMBs need a reliable data aggregation solution to remain competitive and provide a positive customer experience in a crowded marketing space. That’s why more SMBs are turning to Ignite by Launch Labs, an audience identification platform that helps you seamlessly collect and use first-party data to keep your customers engaged while respecting their privacy. 

Before diving into Ignite’s innovative AI and machine learning technologies, here’s a closer look at the data dilemma SMBs face. 

The SMB Data Dilemma in Brief

While massive corporations like Amazon or AutoNation often invest in bespoke data management systems, SMBs rarely have that luxury. They tend to piece together multiple data collection and storage tools that are more accessible and affordable. 

These more fragmented systems can make it harder to collect and use data. The information often ends up siloed. Data may be stored in multiple spreadsheets, software tools, and even in the minds of individual salespeople. As a result, the sales team may have access to different data than the customer success team or one part of the sales funnel may have better data than the rest.

The dual challenge of inconsistency and duplication creates chaos for SMBs. Data may be formatted differently in different places, leading to errors and missed opportunities. Customers may be asked repeatedly for the same information, sparking frustration. Meanwhile, it can be hard to gain reliable insights about your customers with incomplete or duplicate data in the mix.

All of this makes compliance with consumer privacy and data management regulations more difficult. Each of the different disconnected locations where data is stored may have different privacy controls. Your security is only as strong as its weakest point. 

What SMBs need is a scalable and affordable solution that allows them to aggregate data and store it appropriately. 

Ignite is the Enterprise SMB Data Aggregation Solution

Ignite is an affordable and scalable solution designed for SMBs. It delivers friction-free data collection across your website, without forcing customers to fill out time-consuming lead forms. Our users regularly see a 20% increase in leads generated with a 40% conversion rate. They engage more of their website visitors and 10x their ROI. 

With Ignite, our users are able to provide customers with tailored offers and a better user experience, while also attracting new customers through data-informed advertising. It’s all possible thanks to innovative AI and machine learning technology underpinning the Ignite platform. 

AI and Machine Learning: The Backbone of Ignite

From the moment a visitor lands on your website, Ignite’s AI and ML technologies go to work to identify patterns in shopper behavior and make the best available offer for them. First, a visitor is prompted to share their location. With their user-consented GPS data, the AI goes to work to identify the shopper and validate their data. The more the user interacts, the more precise their location becomes, delivering actionable address and household data. 

Then, the AI serves pop-ups, inline ads, and other content designed to engage and convert the shopper. AI Onsite Hero Offers even deliver dynamic, site-wide offers that adapt based on shopping behavior. These offers only activate if there’s no more specific offer available and can be filtered by geography. Because Onsite Hero Offers are tied directly to in-the-moment user behavior, they’re unique to your website. 

‍Text Based Chat AI quickly qualifies leads, sets up appointments, and seamlessly adds shoppers to your CRM. Ignite integrates smoothly with many popular CRM systems, breaking your data out of the silo and putting it to work for you. 

A Menu of Activation Methods for Effortless Results

Ignite lets you collect and use the data you need to build successful digital advertising campaigns. We don’t bundle ad costs, so you have maximum flexibility to use your data to its best advantage. That might be through connected TV advertising, direct mail, customer loyalty emails or modeled audiences that attract even more visitors and leads.

If you’re working with an SMB to sell products or services with a long purchase cycle and high investment, Ignite by Launch Labs may be the data aggregation solution you’ve been looking for. Transform your pipeline in just 30 days. Schedule your free demo today to see how.