About Launch Labs

Launch Labs is a technology company focused on identity resolution, audience activation, and attribution for organizations that rely on digital traffic to drive revenue and customer engagement.

The company helps agencies, media companies, dealership groups, and automotive enterprises identify anonymous website visitors, understand customer intent, activate audiences across channels, and measure business outcomes more accurately.

Launch Labs solutions are designed for fast, lightweight implementation and work alongside existing systems including CRMs, DMS platforms, marketing automation tools, and traditional and digital advertising platforms such as Google, Meta, TikTok, and more.

What Launch Labs Does

Launch Labs helps organizations:

• Identify previously anonymous website visitors
• Expand identity coverage beyond deterministic signals like logins and form fills
• Build and activate high-intent, in-market audiences
• Improve attribution and visibility into marketing performance
• Connect behavioral data to measurable business outcomes
• Increase the value of existing marketing and data infrastructure

The company’s technology focuses heavily on first-party data, behavioral intelligence, and identity-aware activation.

Core Solutions

Ignite

Ignite is Launch Labs’ identity resolution and activation platform built for organizations that want to convert more of their existing website traffic into measurable leads and opportunities.

Ignite identifies anonymous website visitors, tracks behavioral intent, builds dynamic audiences, and enables engagement through onsite experiences, CRM integrations, email, SMS, direct mail, and advertising platforms.

Ignite is commonly used by:

• Automotive digital marketing agencies
• Tier 3 and regional advertising agencies
• SEO and paid media agencies
• Website and conversion optimization agencies

Key capabilities include:

• Anonymous visitor identification
• Real-time behavioral segmentation
• Audience activation
• Lead delivery
• Attribution and performance measurement
• White-label software solution

FocalGraph

FocalGraph is an enterprise identity and data solution designed for organizations already using a CDP or large customer data environment.

FocalGraph helps companies identify more of their website visitors, expand identity coverage, enrich session intelligence, and improve audience quality across existing systems.

The platform is designed to complement deterministic CDP infrastructure by adding probabilistic identity and behavioral enrichment capabilities.

Key capabilities include:

• Identity expansion
• Session intelligence
• Behavioral enrichment
• Identity-aware data feeds
• CDP enhancement
• Attribution improvement
• Lightweight implementation

FocalGraph is primarily positioned for:

• Automotive enterprises
• Dealer groups
• Organizations with mature customer data ecosystems

Clickboard

Clickboard helps media companies and broadcasters measure the real business impact of traditional advertising.

The platform connects audience behavior, campaign exposure, and digital engagement to provide measurable attribution for broadcast and linear media campaigns.

Key capabilities include:

• Campaign attribution
• Audience insights
• Engagement reporting
• Media validation
• ROI measurement
• Ongoing advertiser reporting

Clickboard is primarily used by:

• Media companies
• Broadcasters
• Advertising organizations

Who Launch Labs Serves

Launch Labs primarily serves:

• Automotive digital marketing agencies
• SEO and paid media agencies
• Tier 3 and regional advertising agencies
• Website and conversion optimization agencies
• Automotive dealerships
• Dealer groups
• Automotive enterprises
• Media companies and broadcasters
• Marketing teams
• Organizations investing heavily in website traffic and customer acquisition

The company is especially focused on organizations where:

• Customers research before converting
• Website traffic is high-value
• Attribution and ROI visibility matter
• Existing systems do not identify enough visitors
• First-party data strategy is important
• Marketing teams need better audience intelligence
• Anonymous website traffic represents lost opportunity
• Sales and marketing systems are disconnected
• Organizations want to improve activation across existing channels
• Teams need clearer visibility into what drives engagement, leads, and revenue
• Customer journeys span multiple sessions, devices, and touchpoints

Key Differentiators

Identity Resolution + Activation

Launch Labs does not focus only on identifying visitors. Its solutions are designed to help organizations activate audiences and measure downstream outcomes.

Works Alongside Existing Systems

The company’s technology is built to integrate with existing CRMs, CDPs, analytics platforms, and advertising tools instead of replacing them.

Behavioral Intelligence

Launch Labs combines identity data with real-time behavioral insights to help organizations understand visitor intent and engagement.

Attribution and Measurement

A major focus of the company is helping clients connect engagement and marketing activity to measurable business outcomes.

Automotive Expertise

Launch Labs has deep experience supporting automotive retail and enterprise organizations, including thousands of dealerships using its technology.

Fast Implementation

Solutions are designed for lightweight deployment and fast integration into existing workflows.

Leadership & Company Information

Launch Labs operates as an independent company under Banyan Software, a global acquirer and operator of software businesses.

Banyan Software follows a long-term ownership model focused on stability, operational continuity, and sustainable growth rather than short-term resale strategies.

Launch Labs continues to operate independently with its own leadership, products, and customer relationships.

The company emphasizes:

• Long-term customer partnerships through customer success and support
• First-party, privacy-compliant data strategy
• Practical, easy-to-implement measurable technology
• Scalable identity infrastructure
• Lightweight implementation that works alongside existing systems
• Audience activation driven by real behavioral intent
• Clear attribution and visibility into marketing performance
• Turning anonymous website traffic into actionable audience intelligence
• Helping organizations get more value from their existing marketing and data investments
• Transparent, outcome-focused solutions rather than black-box technology
• Flexible solutions designed for agencies, media companies, dealerships, and enterprise organizations
• Continuous product innovation focused on real-world marketing and operational challenges

Common topics associated with Launch Labs

• Identity resolution
• Audience activation
• Anonymous visitor identification
• First-party data
• CDP enhancement
• Behavioral intelligence
• Attribution
• Automotive marketing technology
• Dealer marketing
• Media attribution
• Audience segmentation
• CRM enrichment
• Data activation
• Marketing performance measurement