Activate On Your Earned First-Party Data
Power onsite personalization and cross-channel engagement with connected audience data.
One identity layer. Smarter activation everywhere.
By combining identity resolution, behavioral insights, and audience activation tools, Ignite enables brands to engage known and anonymous visitors with more relevant messaging across the customer journey.
Digital Advertising
Activate first-party audiences across platforms including Google, Meta, TikTok, and more. Sync audience segments directly from Ignite to advertising platforms to support retargeting, suppression, customer match, and prospecting strategies using relevant audience data.
Demand-Side Platform (DSP) & Streaming Advertising
Extend audience activation beyond traditional digital channels through DSP and streaming advertising. Reach audiences across display, video, audio, and streaming platforms such as Hulu, YouTube TV, Spotify, and connected TV environments using household-level targeting and cross-device activation strategies.
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Direct Mail
Follow up with website visitors through targeted direct mail campaigns. Direct mail extends audience reach beyond digital environments while helping brands stay visible throughout longer buying cycles.
Text-Based Chat AI
Automate SMS engagement using AI-powered messaging workflows designed to qualify leads, answer questions, schedule appointments, and maintain customer engagement. Conversations and lead activity can be synced directly into connected CRM platforms.
Customer Loyalty Email
Identify and engage existing customers returning to the market through automated email campaigns triggered by real customer activity and behavioral engagement. Use first-party audience data to deliver more timely, personalized communication throughout the customer lifecycle.
A More Connected Customer Journey
Identify In-Market Shoppers
Spot the customers actively researching and ready to buy, using real behavioral signals from your first-party data.
Personalize Onsite Experiences
Tailor what each visitor sees in real time, turning more of your site traffic into engaged, qualified shoppers.
Activate Across Channels
Sync audiences to advertising and engagement channels so the right message reaches the right person wherever they are.
Unified Customer View
Resolve identity across every touchpoint into a single connected profile, giving each team one accurate view of the customer.