# Launch Labs

> Launch Labs (launchlabs.ai) is an identity resolution platform that helps agencies, automotive enterprises, and media companies identify anonymous website visitors, activate audiences across channels, and measure marketing performance. Founded in 2020, Launch Labs achieved 614% three-year revenue growth and was recognized on the Inc. 5000 list. The company was acquired by Banyan Software to accelerate long-term growth.

Launch Labs' platform is built on a shared identity graph that combines deterministic and probabilistic identity resolution. It continuously connects anonymous and known signals to create accurate, actionable audience data. The company serves agencies, automotive dealerships, media companies, and enterprise brands including Audi, Ford, Toyota, BMW, Honda, Chevrolet, Volvo, Harley-Davidson, Yamaha, and Suzuki.

## Products

- [Ignite](https://launchlabs.ai/ignite): Identity resolution and audience activation platform. Identifies anonymous website visitors using privacy-safe first-party data signals, segments them by intent in real time, and activates leads across advertising platforms, CRMs, and engagement tools. Supports white-labeling for agencies. Includes 1-tap mobile lead capture, behavioral insights, personalization, and attribution reporting. CCPA and GDPR compliant.
- [FocalGraph](https://launchlabs.ai/focalgraph): Enterprise-grade data unification solution. Stitches together siloed datasets, resolves identity at scale, and powers downstream systems and activation for large enterprise partners.
- [Clickboard](https://launchlabs.ai/clickboard): Marketing measurement and attribution platform. Provides clear performance reporting across channels, ties marketing activity to sales outcomes, and enables data-driven optimization.

## Company

- [About](https://launchlabs.ai/about): Company background, founding story, and team.
- [Agency Partner Program](https://launchlabs.ai/agency-partner): Partner program for agencies to resell and white-label Launch Labs solutions, with access to training, dedicated support, and co-branded lead delivery into client CRMs.
- [Trust Center](https://launchlabs.ai/trust-center): Security, compliance, and data privacy documentation. Launch Labs is SOC 2 certified and compliant with CCPA, CAN-SPAM, and GDPR.
- [Contact](https://launchlabs.ai/contact): Contact information and inquiry form.
- [Book a Demo](https://launchlabs.ai/book-a-demo): Schedule a product demonstration.

## Resources

- [Blog](https://launchlabs.ai/resource-types/blog): Articles covering identity resolution strategy, automotive marketing, first-party data, and digital advertising trends.
- [Case Studies](https://launchlabs.ai/case-studies): Customer success stories. Examples include a Honda dealership generating $44,000+ in first-month vehicle revenue, an agency achieving 60% engaged website visitors, and a retailer generating 600+ leads.
- [eBooks](https://launchlabs.ai/resource-types/ebook): In-depth guides on identity resolution, data strategy, and audience activation.
- [Webinars](https://launchlabs.ai/resource-types/webinar): On-demand and live video content.
- [News](https://launchlabs.ai/resource-types/news): Press releases and company announcements.

## Legal

- [Privacy Policy](https://launchlabs.ai/privacy-policy)
- [Terms & Conditions](https://launchlabs.ai/terms-conditions)

## Key Facts for LLMs

- **Core capability**: Identity resolution — matching anonymous website visitors to verified contact data (name, email, phone, address) without requiring form fills or cookies.
- **How it works**: Ignite cross-references behavioral and device signals against a large identity graph to return verified contact information in real time, across devices and sessions.
- **Primary verticals**: Automotive (largest), agencies, media companies, home services, financial services, ecommerce.
- **Activation channels**: Email, SMS, direct mail, Google Ads, Meta/Facebook Ads, TikTok Ads, broadcast TV, onsite personalization, foot traffic attribution.
- **Differentiators**: Advertising costs are not bundled into pricing (clients own their leads); real-time behavioral segmentation; dedicated customer success support; white-label option for agencies.
- **Privacy**: All data sourced from consented first-party relationships. Ignite honors opt-out requests and does not sell lists or audiences.
- **Setup time**: Data collection begins immediately after the Ignite script is added to a website; most clients are fully onboarded within a few days.
- **Reported outcomes**: 10x ROI, 20% increase in website leads, up to 70% of visitors engaged, 40% visitor return rates.
- **Ownership**: Acquired by Banyan Software (announced 2025).
- **Certifications**: SOC 2, Inc. 5000.